“Adaptation of the website to be device responsive, adhere to WCAG standards, improve search engine visibility and represent The Tax Institute brand.”
As a UX Designer / Developer I advocated the importance of a mobile optimized website and developed a proposal for it’s design, build and release under a short timeline with limited resources.
- Company website visits
- Mobile device trends
- Email marketing stats
- On-site member interviews around their digital behaviour with The Tax Institute
- On-site user testing with prototypes for changes to IA and layout.
Working closely with Stakeholders with a focus on moving quickly to enhance the pages that they owned for sign off. As part of this project there we’re no changes to content.