Bubble search

Concept Generation, Artwork, Interaction Design

With the launch of the LateRooms ‘Dizzy with Choice‘ TVC campaign there was a need to carry the advertising message and creative onto the homepage for the spike in unique visits.

I worked with developers (flash and css) and marketing managers to develop the concept for an interactive search that would enforce the mantra ‘Dizzy with Choice’.

The idea behind the bubbles was to filter customer searches, firstly through the quirky room types advertised through TVC and available at LateRooms, before clicking through to a series of regional search bubbles and ultimately through to hotel search results eg, Boutique hotels in Manchester..

I drafted sketches for ideation of the Interaction Design and reworked the advertising creative into bubbles to a strict deadline for advertising launch.