Archive by Author

A ‘Mobile Optimization Project’ – The process and what I learned

As mobile vs. desktop content consumption is now beyond the tipping point in favour of mobile, it would be no surprise that a marketing department needed a mobile-optimized website for content marketing and a platform for a better product strategy for the company on the whole. These are the 2 drivers that whet the appetite for my company to […]

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Matt Hodkinson - Creative resume journey to Australia - KaleidoMatt

#MattToAus – The journey

Back in 2010, when leaving the UK and embarking on the #MattToAus adventure I had some distinct goals to achieve from my travels, none more than exploring the challenges of design globally. 3 years on I realise that user behaviour on a global scale has a lot of crossover and the issues that designers face are shared globally. […]

Addlib iPhone App - Matt Hodkinson - Digital Designer

An oldie, but a goodie.

Safe to say, i’m a big fan of the Addlib iPhone app which I discovered a few years back and with the increasing popularity of photo manipulation apps like Instagram, i’m yet to find anything that draws on intelligent theories and algorithms like Addlib does. On first glance, the app could be considered an output of random graphics, but […]

Enmore NSW australia - Matt Hodkinson - Digital Designer

My town Enmore

I do enjoy living in Enmore, Sydney. For me the place is inspiring and as creative a hub as I have lived in since Manchester and there’s always the feeling that something is happening. Something unusual and bizarre and eclectic. Among typefaces, artwork filled walls and buildings, there’s always something to distract from whatever it […]

Sydney photo flickr set - Matt Hodkinson - Digital Designer

The 18th Biennale of Sydney

A typical sun drenched weekend may always start by breakfast in a cafe but that is where the predictions cease to come to fruition. This is no more true than when a Bacon & egg roll lead to a cycle around Sydney to a Sign that read “Free ferries to the 18th Biennale of Sydney” […]